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 COVER STORY

  CSR TRAILBLAZER
John Elkington has been called ‘a dean of the corporate-responsibility movement for three decades’. He talks to Phil Cain about the impact of the global financial crisis and why he believes individual entrepreneurs rather than big business represent the future of CSR

As befits a man who cites music as having one of the biggest influences on his career, John Elkington’s journey to being widely acknowledged as one of the leading lights of the sustainability movement began in decidedly unconventional circumstances.
CSR SHORTS
MIND THE GAP

In 2004, The Gap retail clothing company finally admitted what many had long alleged – that the thousands of factories it used around the world to make its clothes had major problems, from unsafe machinery to child labour violations.

That year saw the company produce its first social responsibility report as it began the process of rebuilding its corporate reputation. Five years on, its efforts are paying dividends as it has recently been named one of the 100 Best Corporate Citizens by CRO Magazine for the fourth year in a row.

TOP STORY

  HOW GEEN IS ECO-TOURISM?

Sustainable tourism could be the best way for the industry to survive the economic downturn. But, asks Dominic Rolfe, how legitimate are the eco-friendly claims being made?

In 1978, the Galapagos Islands became the first place to be designated a World Heritage Area. Today, 150 years after On the Origin of Species was first published, the tourist industry has changed this archipelago (where Darwin famously observed the evolutionary quirks of finches) to such an extent that it is now on the World Heritage in Danger list.

KEY ISSUE
LIGHTS, CAMERA, ACTIVISM

Film is rapidly becoming the medium of choice for any organisation that wishes to highlight political or social causes, says Dominic Rolfe

When a visit to the White House for George Clooney happens on the same night as the Oscars, you would be forgiven for assuming that the assistant organising his calendar would be last seen leaping off a bridge. But whether it was a well-timed publicity stunt or not, when Clooney met President Obama on the film industry’s gala night, it was another instance of celebrity profile being used for a political or social cause.

COLUMNS
Greens and business working together

The green movement and big business are rapidly coming to the conclusion that working together is essential to combat issues like climate change. Giles Parkinson reports.

It’s a partnership that would have been considered unthinkable even a decade ago. When environmentalists gathered in Barcelona in October 2008 for the World Conservation Congress – the largest green gathering in the world – they were joined at the heart of proceedings for the first time by the business community

 

Last Updated:
May 06 2009


 

   
   
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